In 2014, a permit to hunt a single endangered black rhino was sold for $350,000... as part of a program to support its conservation in Namibia. Counterintuitive? Through funds raised from legal hunting 'the purchase of permits in Africa, licenses and taxes here in the U.S.', hunters contribute significantly to wildlife conservation efforts. Hunting has also become an important tool in the effort to control animal populations, to the benefit of humans and wildlife alike. But are big-game revenues really benefiting conservation and local communities? And is hunting a humane way to maintain equilibrium and habitats, or are there better alternatives?