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Organic Food Is Marketing Hype

Organic Food Is Marketing Hype

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Eating organic used to be a fringe commitment. Not anymore. The idea that the adage â'‚¬Å“you are what you eatâ'‚¬Â actually has merit â'‚¬'€œ that Americaâ'‚¬'„¢s industrialized food system is making consumers â'‚¬'€œ literally, consumers â'‚¬'€œ obese, diabetic and primed for heart disease â'‚¬'€œ has converted millions of us into pursuers of the American Organic Dream: Eat Organic To Live Longer and Better. But many arenâ'‚¬'„¢t buying it. Most consumers, for example. Although sales of organic food increased sixfold over the last decade, organics are still a tiny fraction of the food Americans eat. Perhaps thatâ'‚¬'„¢s because organic food can cost up to twice as much as conventionally grown? Perhaps itâ'‚¬'„¢s because â'‚¬'€œ as critics of the organic food movement argue â'‚¬'€œ thereâ'‚¬'„¢s just not a lot of solid evidence that going organic makes you any healthier. This side says the race by food makers to slap labels like â'‚¬Å“farm-grown,â'‚¬Â â'‚¬Å“free-range,â'‚¬Â and â'‚¬Å“all naturalâ'‚¬Â is more about catching a fad than upgrading our food in any meaningful way. Should we all go organic, and pay the extra that it costs, because few things are more important than our health? Or is the organic movement, and the firms cashing in on it, hawking a hoax, or at least grossly overstating the biological benefits to be had when the chicken that we eat is raised with some more legroom?

  • Charles Benbrook

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    • Research Professor, Center for Sustaining Agriculture and Natural Resources
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  • Urvashi Rangan

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    • Director of Technical Policy, Consumers Union.
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  • Jeffrey Steingarten

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    • Food Critic, Vogue Mazazine
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Anti-Organic
Sunday, August 9, 2009
Dominic Lawson
Thursday, May 6, 2004
Dick Taverne
Not Entirely Good or Bad
Tuesday, February 24, 2009
Michael Y. Park
Wednesday, August 5, 2009
James E. McWilliams
Thursday, June 12, 2008
Harvard Medical School
Monday, November 10, 2008
Judy Foreman
Friday, September 1, 2006
Peter Jaret
Monday, June 13, 2016
Maria Burke
Pro-Organic
Wednesday, December 31, 1969
Alan Greene
Tuesday, March 23, 2010
Julie Deardoff
Friday, August 21, 2009
Byran Walsh
Sunday, June 21, 2009
Marion Nestle
Saturday, March 1, 2008
Ed Hamer and Mark Anslow
Nutrition
Sunday, August 2, 2009
Chris Gourlay
Friday, August 8, 2008
Jess Halliday
Wednesday, July 29, 2009
Amanda Gardner
Friday, September 11, 2009
Jess Halliday
Monday, November 13, 2006
Carl K. Winter and Sarah F. Davis
Pesticides & Fertilizers
Wednesday, April 13, 2016
Mike Amaranthus & Larry Simpson
Wednesday, December 31, 1969
Thursday, September 17, 2009
Dan Bryant
Thursday, August 27, 2009
Just-food.com
Thursday, February 26, 2009
Daniel Lou Bendrick
Monday, September 8, 2008
James E. McWilliams
Friday, March 31, 2006
Peter Leo Hickman
Environment
Friday, February 27, 2009
Kristin Palitza
Monday, September 1, 2008
Natasha Loder
Tuesday, April 20, 2010
Laura Sayre
Monday, February 19, 2007
Cahal Milmo
Feeding the World
Monday, August 10, 2009
Moderator Geoffrey Lean
Monday, July 16, 2007
Andrew Leonard
Thursday, July 12, 2007
Catherine Brahic
Monday, September 24, 2007
Craig Meisner
Wednesday, October 14, 2009
Alex Avery
Tuesday, June 23, 2009
K.W.T. Goulding and A.J. Trewavas
Cost
Friday, April 18, 2008
Andrew Martin and Kim Severson
Saturday, May 3, 2008
Keith Naughton
Organic Marketing Trends
Wednesday, December 31, 1969
Carolyn Dimitri and Lydia Oberholtzer
Saturday, October 16, 2010
Diane Brady
Beyond Organic
Monday, March 2, 2009
Paul Roberts
Friday, March 2, 2007
John Cloud
Misc
Saturday, May 2, 2009
Hannah Fairfield
Thursday, June 4, 2009
Christopher Beam
Wednesday, April 13, 2016
U.S. Department of Agriculture