Joel Salatin is a full-time farmer in Virginias Shenandoah Valley. A third generation alternative farmer, he returned to the farm full-time in 1982 and continued refining and adding to his parents ideas. The farm services more than 5,000 families, 10 retail outlets, and 50 restaurants through on-farm sales and metropolitan buying clubs with salad bar beef, pastured poultry, eggmobile eggs, pigaerator pork, forage-based rabbits, pastured turkey, and forestry products, using relationship marketing. Salatin holds a BA degree in English and writes extensively in magazines such as Stockman Grass Farmer, Acres USA, and Foodshed. He is the author of eight books, including Folks, This Aint Normal: A Farmer's Advice for Happier Hens, Healthier People, and a Better World (2012). The familys farm, Polyface Inc., achieved iconic status as the grass farm featured in the new New York Times bestseller The Omnivores Dilemma, by food writer guru Michael Pollan, and the award-winning documentary film Food Inc.