Joe Nocera is a Bloomberg View columnist. He has written business columns for Esquire, GQ, and the New York Times, and is the former editorial director of Fortune. He is the co-author of Indentured: The Inside Story of the Rebellion Against the NCAA and the author of a number of books including, A Piece of the Action: How the Middle Class Joined the Money Class and Good Guys and Bad Guys: Behind the Scenes With the Saints and Scoundrels of American Business (and Everything in Between).